From : Blog Entry >> Kathryn’s Blog Entry
Please enjoy this blog post that is co-authored by Kathryn Whitaker, Chief Marketing Officer, Burr Forman LLP and Rebecca Edwards Hnatowski, President, Edwards Advisory, LLC. What’s at the heart of a marketing and business development plan? Data. It’s what we rely on to build out an ideal client profile, to identify market penetration by industry or geography, to understand which piece of thought leadership is trending, and much, much more. Today’s post is meant to help you [More]
