From : Blog Entry>>Rachel’s Blog Entry
Marketing technologists have always been persuading law firms to change, like moving from a Rolodex to a CRM, a printed brochure to a website, and the list goes on. In the last year, the message has not changed, but the audience has become more receptive to the message. So now that lawyers are listening and more motivated than ever before to participate in client-focused technology, what skills need to be honed to leverage this extraordinary level of attention and engagement from stakeholders? [More]