In the competitive world of legal marketing, Google’s Core Web Vitals can be a critical factor in your law firm’s ranking. But how do you optimize your website to meet these standards?

In her article, Optimizing Law Firm Websites: Google’s Core Web Vitals Explained, digital marketing expert Annette Choti explains what law firms need to know about Core Web Vitals, why they matter to a firm’s Google ranking, and how a firm can optimize its website for best results.

“To outshine your competition and attract new clients, it is crucial to optimize your law firm website for Google’s Core Web Vitals,” says Choti, a lawyer for more than two decades who now advises law firms on digital marketing and growth strategies through her company Law Quill. “These essential metrics focus on user experience and directly impact search engine rankings.”

Her article is available free as part of the resources library of the LawNext Legal Technology Directory, our directory of technology products for legal professionals.

The resource center is a free library of practical articles written to help legal professionals understand and evaluate legal technology. If you are a legal tech expert or user who would like to pitch an article idea for our resources center, you may do so here.