CRM, Marketing and Business Development

The law practice management platform Filevine today launched an enhancement to its Lead Docket lead intake tool that uses artificial intelligence to generate summaries of the key details of incoming leads and that help predict which leads are good matches for a law firm and which should be referred elsewhere. 
The new feature, LeadsAI, generates a summary of all
Continue Reading New Filevine Feature Uses AI to Summarize Incoming Leads and Predict the Best Matches for A Firm

Lexblog, which was founded in 2003,  is the brain child of Kevin O’Keefe, a lawyer who has been on a mission to encourage  legal thought leadership through blogging. (Dewey B Strategic is published on Lexblog) Lexblog offers legal bloggers, lawyers and law firms a worldwide audience. Lexblog currently supports over 40,000 bloggers.

According to the press release “Lou is
Continue Reading Lexblog Offers Early Access to Lou – AI Enabled Publishing Assistant

I will confess that when my long-time friend Kevin O’Keefe told me that his legal blogging company LexBlog was developing a generative AI integration, I was not expecting much. I guessed they would simply add a conversational interface somewhere in the right control panel where authors could converse with ChatGPT without having to leave the platform.
I am happy to
Continue Reading LexBlog Develops AI Integration to Help Legal Bloggers and Marketers Plan, Refine and Publicize their Blog Posts

Stories are increasingly common of lawyers who leave law practice to start legal technology companies, but few achieve the level of success as an entrepreneur of Matt Spiegel. He was a criminal defense lawyer in 2009 when he founded MyCase, one of the earliest cloud-based law practice management companies. In 2012, he sold MyCase to AppFolio, and
Continue Reading On LawNext Podcast: Lawmatics Founder Matt Spiegel On Automating CRM for Law Firms

Overture appears to be the first lawyer-to-lawyer referral platform to place its focus on enabling the ethical sharing of referral fees among lawyers in smaller firms.
The post Overture Law Offers Small Firm Lawyers A Unique Way To Capture Revenue They’re Currently Turning Away appeared first on Above the Law.
Continue Reading Overture Law Offers Small Firm Lawyers A Unique Way To Capture Revenue They’re Currently Turning Away

Clio has announced a new integration with Google Ads to enable lawyers to more easily promote their firm on Google Search, capture leads from nearby residents, and manage their advertising …
Clio integrates Google Ads within PMS to provide “competitive advertising strategy” Read More »
The post Clio integrates Google Ads within PMS to provide “competitive advertising strategy” appeared first
Continue Reading Clio integrates Google Ads within PMS to provide “competitive advertising strategy”

Google’s Local Services Ads can be both effective and economical for generating leads for certain types of law practices. Unlike pay-per-click ads, local services ads appear at the top of Google’s results for relevant searches, and you pay only if the potential client calls or messages you through the ad.
Now the law practice management company Clio has announced an
Continue Reading Law Firms Can Now Sign Up For And Manage Google’s Local Services Ads Directly Within Clio Grow

In the competitive world of legal marketing, Google’s Core Web Vitals can be a critical factor in your law firm’s ranking. But how do you optimize your website to meet these standards?
In her article, Optimizing Law Firm Websites: Google’s Core Web Vitals Explained, digital marketing expert Annette Choti explains what law firms need to know about Core Web
Continue Reading How To Optimize Your Law Firm Website For Google’s Core Web Vitals: What You Need To Know

Today  LexisNexis® Legal & Professional  is announcing the launch of InterAction+™, a new cloud-based legal CRM that  integrates the workflow around law firm contacts into Outlook and leverages the firms existing Lexis subscriptions to deliver business intelligence into the CRM experience. The new interface add new features, including a modern user experience, cloud infrastructure, and exclusive content from LexisNexis®
Continue Reading Lexis Launches InterAction+ with Outlook and Analytics Integrations, New Dashboard and Security Options

Launched in 1993 and acquired by LexisNexis in 2004, Interaction is one of the most established client relationship management (CRM) products in the legal market. An on-premises product designed for large law firms, InterAction is used by three-quarters of the Am Law 100 and three-quarters of the largest firms globally, according to LexisNexis.
Now, in a move to make the
Continue Reading Targeting Small-to-Midsized Firms, LexisNexis Releases Cloud Version of InterAction, Long A Leading CRM Product Among Large Firms

In what appears to be the first use of generative AI directly within a legal CRM product, the cloud-based CRM platform Lawmatics is today launching a feature that allows lawyers to use AI to create and edit client emails and email marketing campaigns.
Called LM[AI], the feature is powered by the latest commercial version of ChatGPT, which Lawmatics has further
Continue Reading Lawmatics Launches LM[AI], A GPT-Driven AI Feature to Generate and Inspire Client Emails and Templates

Clearview Social, an application for law firms to help their lawyers share content on social media, has launched a new feature, Social Shuffle, powered by OpenAI’s ChatGPT, that automatically generates variations of a firm’s social media posts to “shuffle” the content the lawyers are posting.
The basic idea of Clearview Social is to allow a firm — generally its
Continue Reading New Clearview Social Feature Uses ChatGPT to Help Law Firms ‘Shuffle’ A Variety of Social Media Posts