Conroy Creative Counsel

Latest from Conroy Creative Counsel

Many attorneys’ marketing strategies focus on generating a high volume of leads, but is that really the best way to grow a business? Chris Anderson and Karin Conroy think not! Karin shares her key steps for helping lawyers connect with the right clients: insight, intake, and discovery. They outline how to filter down leads to find the best matches for your firm, what to do when you progress from lead to client, and how to curate meaningful client relationships throughout the process. Today’s episode is about marketing. What’s interesting I think about today’s guest is that we’re not going to talk so much…
Have you been looking for ways to spruce up your website so it has a more contemporary look and feel? There’s no better time than the present to move forward! Websites can become outdated quicker than you would think. A website designed 3 or 4 years ago can already feel like it’s not up to date with today’s styles and templates and market trends. The following are some of the best features you can add and strategies you can implement to revamp your web presence this year: 7 Ways to Spruce Up Your Website SSL CERTIFICATES SSL stands for “secure…
This fall marks a big shift in the way Google Chrome handles security with certain websites. This means it is more important than ever for business owners and webmasters to have sites that are certified as being secure, with an HTTPS designation. Pay attention because the Google Chrome security settings have changed, and you’ll want to be in the know on this one, trust me. These changes arose out of January’s release of Chrome version 56, which designates HTTP sites as “not secure” if the site has any password or credit card forms. Version 62 was slated to be released…
Finding a creative website that is entirely unique and something that has never been seen before, is rare if not impossible. Typically a website will stand out from the crowd if it has a few compelling features, but upon examination they are not so much different than the less interesting sites. So how do you avoid the boring template look and achieve something interesting, creative, and memorable? 1: Be Inspired Creativity is not magic or an inborn trait, it is borrowed brilliance. Hugh McLeod explains that “creative thought begins with copying, that you build new ideas out of existing ideas,…
My article Using Client Lead Data to Develop New Legal Business was recently featured by Lawzam. The point of your law firm’s marketing strategy is to drive new business. It’s why your legal practice commits dollars to websites, social media advertising, digital display ads, and more. You wouldn’t go to trial without doing research on existing case law. Don’t throw money into marketing schemes without first considering the data. WHO IS YOUR MARKET? This is the most important question to consider when marketing your legal practice. It is a waste of time, energy, and budget to chase after page views, likes,…
Has the sidebar gone the way of the Dodo bird? When the Internet first gained popularity in the 1990s, the website sidebar was an excellent way to capture readers’ attention, gather email addresses, and point them to a CTA. However, as websites and tastes have evolved, the sidebar is becoming more and more obsolete. Should You Remove Your Website’s Sidebar? MINIMALISM The current trend towards minimalism means websites are becoming increasingly pared down. Users are demanding a more streamlined experience. To improve UX, designers are removing clutter. The sidebar falls into the clutter category. Ask yourself, “Is there anything on…
Does the content on your website keep people reading or does it make them run and never come back? As a lawyer, you want to give your customers a good first impression. You want your content to be meaningful and helpful, but also readable. Avoid using long walls of text People are scanners. Which means, they scan through your blog post to find anything that would help them, and if it’s just a wall of words, they gloss over it and leave. Write your content for scanners. You have to break it up with white space, subheads, bullet points, numbered…
It seems that website sliders are everywhere. Open up the homepage of a modern website or try to buy a new WordPress theme that doesn’t include sliders and you may have trouble. There’s one major problem though. Sliders, or carousels, are NOT effective. If your law firm’s website features a slider, or you are looking at building a new website, here are 5 reasons to reconsider this feature. 5 Reasons Why You Need to Ditch Your Website Slider 1. SLIDERS ARE DISTRACTING When a user lands on your website, an automatically moving slider is distracting and unnecessary. Our eyes are…
A call to action (CTA) is a statement designed to spur the reader to action. The most common call to action example is “Buy Now!”, but there are an infinite number of messages and ways to influence your style and tone in a way that best caters to your audience. One thing is certain for all CTAs, however, and that’s the fact that they always contain an action word—usually in the form of a command. On websites it’s common to see call to actions with the words “follow,” “sign up,” “register,” “subscribe,” “buy,” “download,” “share,” and “click here.” These words…
With website speed, first impressions really do count. A slow website will harm your law firm. The world operates much faster than in the past. This also means that when it comes to your law firm and your website speed, the faster the better. You typically have around 5 seconds to capture the attention of your website visitors, otherwise you run the risk of them leaving and visiting a competitor’s site instead. Delivering a fast website experience allows you to build trust with your visitors, keeps them engaged with your content, and helps them understand what you do. Here are…
It’s 2019 and we can no longer deny the advantages of women in design. As more and more women enter previously male-dominated fields like IT, engineering, and design, companies are realizing the advantage of having women in the workforce. Women are steadily becoming more educated and stepping into roles of power and authority. There’s a long way to go on the equality front, but it’s exciting to see women foraging ahead and taking on new roles at every level of business. While I hope to see an increase in female CEOs and top executives, I am pleased to see the…
Your law firm is ready for peak performance this year. Is your website? If it hasn’t been updated in a while, take the time to evaluate whether your website is still serving your firm’s needs. Is it communicating the right message? Easy to use? Ready to help you convert leads into clients? You don’t want to do all the work and commit to the cost of driving people to your website through social media, paid search and digital advertising, only to have them bounce off the site due to performance issues. Three Steps to Ensure Your Website’s Performance Is Up…