About

Fighting for your clients doesn’t prepare you to fight for clients in the marketplace. You need creative representation you can trust to strategically market your…

Fighting for your clients doesn’t prepare you to fight for clients in the marketplace. You need creative representation you can trust to strategically market your firm online. I built this firm to give savvy attorneys like you the insight and expertise needed to win in the marketplace.

My approach combines my educational background (I hold an MBA from the University of California), insight developed over several years of corporate marketing, and my strategic design ability. I specialize in providing marketing insight and strategy to my clients and share my expertise with the legal community through my work as a writer for LawyeristAttorney at Work, and a myriad of other publications and podcasts.

Latest Post

In the post , we visualize your ideal customer and define one or two niches that will be the focus of your firm. To assess the things your firm excels at and what your firm needs to improve (strengths and weaknesses), as well as promising opportunities and the biggest threats to your firm’s success. In this post, you will learn how to perform a SWOT analysis (otherwise known as SWOT matrix) to identify the internal and external factors of your firm that most affect your marketing. WHAT IS A SWOT ANALYSIS? In a SWOT analysis, you identify your Strengths, Weaknesses,… Continue Reading How to do a SWOT Analysis for your Law Firm

About

Fighting for your clients doesn’t prepare you to fight for clients in the marketplace. You need creative representation you can trust to strategically market your…

Fighting for your clients doesn’t prepare you to fight for clients in the marketplace. You need creative representation you can trust to strategically market your firm online. I built this firm to give savvy attorneys like you the insight and expertise needed to win in the marketplace.

My approach combines my educational background (I hold an MBA from the University of California), insight developed over several years of corporate marketing, and my strategic design ability. I specialize in providing marketing insight and strategy to my clients and share my expertise with the legal community through my work as a writer for LawyeristAttorney at Work, and a myriad of other publications and podcasts.