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Easy success is better than the kind that requires a lot of work. That’s Warren Buffet’s mantra about avoiding unnecessary hardships in running a business. He said, in business you don’t get extra credit for solving a hard problem (and you usually make less money). So, if there’s an easier way to make money, do it the easy way. In my experience, marketing is an area where most small business owners make things harder and more complex than necessary. To make things easier, start with what’s most fundamental in marketing… Trust Building Trust is what you need to build up… Continue Reading Warren Buffet knows this…