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You need a realistic marketing strategy that lets you attract new clients easily and cost-effectively. The strategy needs to be simple to ensure you’ll actually implement it. And it needs to be based on proven principles of effective marketing. The #1 Principle Optimize for trust building across every aspect of your marketing: word-of-mouth, referrals, online marketing, advertising, and everywhere else. To do this effectively you must understand human nature and the realities of how trust is built up over time. You must understand the journey prospective clients take —from utter lack of awareness of you, to the point where they finally… Continue Reading Simple, effective marketing for lawyers